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We continue our deep and focused research to help consumers gain control of their shopping behaviour. Subscribe to our newsletter to continue learning!
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Shopping Facts
Impulses
Shopping is a universal experience that goes beyond mere transactions; it’s a blend of psychology, economics, and culture. Dive into these intriguing shopping facts that shed light on our consumer habits and the fascinating world of retail.
Did you know that impulse purchases account for a significant portion of retail sales? Studies reveal that up to 90% of shoppers make impulse buys. From that magazine at the checkout counter to the candy strategically placed near the register, retailers capitalize on our spontaneous decisions.
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Shopping Facts
Men vs. Women
Gender differences in shopping habits are more than just stereotypes:
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Speed vs. Leisure: Men tend to shop faster, whereas women are more likely to enjoy the browsing experience.
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Decision-Making: Women are often more detail-oriented and consider multiple factors before making a purchase, while men may prioritize efficiency.
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Shopping Facts
Psychology
Discounts aren’t just about saving money; they tap into our psychological triggers:
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The Power of 99: Pricing items at $9.99 instead of $10 exploits the psychological phenomenon known as “left-digit bias,” making us perceive the price as significantly lower.
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Limited-Time Offers: Creating urgency with phrases like “limited-time only” or “while supplies last” triggers our fear of missing out (FOMO), prompting quicker decision-making.
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Flash Sales leverage FOMO. By offering limited-time discounts, retailers create a sense of urgency that can spur immediate purchases. It’s a high-stakes game that taps into our innate desire not to miss out on a good deal.
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Shopping Facts
Online Shopping
The rise of e-commerce has revolutionized how we shop:
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Convenience Reigns: Over 80% of shoppers prefer online shopping for its convenience, ability to compare prices, and access to a wider range of products.
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Mobile Shopping: Mobile devices now account for a substantial portion of online purchases, reflecting the shift towards on-the-go shopping experiences.
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Shopping Facts
sTORE LAYOUTS
Ever wondered why milk is always at the back of the grocery store? Retailers strategically design store layouts to influence our behavior:
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Impulse Zones: Items like sweets and magazines are placed near checkout counters to tempt last-minute purchases.
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End Caps: Promotional displays at the ends of aisles increase visibility and encourage impulse buys.
Get in Touch
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User Story
Amelia, 34
Michigan, US
Found unbelievably cheap prices during weekly shopping trips.
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Tired of budgeting
Amelia, a single mom from Michigan who discovered this secret world of exclusive coupon codes quite by accident. “I was browsing an online forum about budgeting when I stumbled upon a thread titled ‘The Best Kept Secret in Online Shopping,’” she recalls. Intrigued, Amelia clicked, not realizing she was about to unlock a treasure trove of savings.
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